How to promote your corporate training programs?

Training is strategic… yet still too invisible

Companies invest heavily in skills development. Yet even the most effective training programmes struggle to capture employees’ attention.
The issue is no longer purely technological: it is a marketing one.

Without clear positioning, strong storytelling or an engaging experience, training is still seen as an obligation rather than an opportunity.
Today, the learner must be considered a training “customer”, with high expectations in terms of clarity, perceived value and overall experience.

📊 This white paper presents a practical method to turn your training programmes into real performance drivers.

In this white paper, you will discover how to:

• Structure a change management approach to engage managers and employees

• Turn your LMS into a true training media platform

• Give your programmes a clear identity (storytelling, value proposition, positioning)

• Showcase your training as engaging product pages

• Personalise the experience according to audiences and business challenges

• Measure the real impact of promotion on engagement and ROI